Tyla - IS IT (Official Music Video)
Published July 11, 2025
Views 55.6M | Likes 478K | Comments 14.5K
Based on an estimated $0.7–$2 CPM, this video's 55.6M views translate to an estimated $38.9K – $111K in lifetime ad revenue.
Revenue estimate
Based on an estimated $0.7–$2CPM (revenue per 1,000 views) — a rough public estimate, not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.
Total (all-time)$38.9K – $111K