Why Pantone's Color of the Year Matters

Published December 20, 2025

Views 290K | Likes 22.1K | Comments 2.78K

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Nicole Rudolph

372K subs•274 videos•Aug 2020

Views

290,503

Likes

22,107

Comments

2,781

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Total (all-time): $203 – $581

Based on estimated $0.7–$2 CPM.

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About

When Pantone released their color of the year for 2026 it received, well, less than positive reactions. So why did they choose white? Why does it feel like a bad choice? And more importantly, why does it matter? Join this channel to get access to perks: https://www.youtube.com/channel/UCca-WkVPVe9nzs2iFct4wxg/join So…

Published: December 20, 2025
Made for kids: No

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