5:02Long-form

How Fake Food Became A $90 Million Industry In Japan

United StatesPublished January 8, 2019

Views 469K  |  Likes 6.77K  |  Comments 362
Views#862,851Global
Views#192,394United States

Channel

Business InsiderBusiness Insider
10.6M subs8.06K videosOct 2009

At a glance

Views

469,067

Likes

6,777

Comments

362

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $328 – $938

Based on estimated $0.7–$2 CPM.

About

Fake food samples, or sampuru, can be seen in most restaurant windows in Japan. The hyper-realistic plastic foods help with language barriers and advertising, but they're also a prominent and historical staple in Japanese culture. Watch more from @travelcharlie: https://www.youtube.com/channel/UCucHJIlELAZMCgVnPjn3Gh…

Published
January 8, 2019
Made for kids
No

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