1:26Long-form

McDonald’s CEO roasted over video of him eating new Big Arch burger

United KingdomPublished March 7, 2026

Views 1.02M  |  Likes 6.31K  |  Comments 3.48K
Views#676,743Global
Views#27,237United Kingdom

Channel

The IndependentThe Independent
1.29M subs41.4K videosAug 2006

At a glance

Views

1,028,263

Likes

6,313

Comments

3,481

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Outlier score

Engagement rate

Revenue estimate

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Total (all-time): $720 – $2.05K

Based on estimated $0.7–$2 CPM.

About

McDonald's CEO Chris Kempczinski posted a video of himself trying the chain’s new Big Arch burger and it didn’t go well. “I don’t even know how to attack it, there’s so much to it,” he said in the video posted to Instagram while holding the burger in his hands and taking a bite. Viewers criticized Kempczinski's awkward…

Published
March 7, 2026
Made for kids
No

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