8:13Long-form

Why the Korean wave is more than BTS or Blackpink | CNBC Explains

United KingdomPublished December 1, 2020

Views 246K  |  Likes 5.26K  |  Comments 941
Views#1,013,160Global
Views#42,548United Kingdom

Channel

CNBC InternationalCNBC International
1.45M subs3.19K videosApr 2014

At a glance

Views

246,241

Likes

5,261

Comments

941

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $172 – $492

Based on estimated $0.7–$2 CPM.

About

BTS and Blackpink may be some of South Korea’s most famous cultural exports, but the burgeoning Hallyu industry includes K-beauty brands and even esports, contributing to $12.3 billion worth of exports in 2019. CNBC’s Timothyna Duncan explains how the East Asian nation is riding on the Korean wave for soft power. ---…

Published
December 1, 2020
Made for kids
No

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