Why Small Luxuries Thrive During Recessions (The Lipstick Effect)
Published January 5, 2025
At a glance
Views
3,343,054
Likes
62,627
Comments
17,016
Performance vs. channel
All-time outlier score
Engagement rate
More features coming
We're working on new analytics and tools. Stay tuned.
About
In this video, we dive into the concept of the "lipstick effect" and how small indulgences, like premium lipstick and coffee, continue to see demand during economic downturns. Discover how the lipstick effect reflects consumer behavior and why businesses selling affordable luxuries can remain resilient in tough times. …
- Published
- January 5, 2025
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.
How Why Small Luxuries Thrive During Recessions (The Lipstick Effect) is doing
It has 3.34M views in total. It ranks #2,257,176 among tracked YouTube videos by views.
Key facts about Why Small Luxuries Thrive During Recessions (The Lipstick Effect)
- Total views
- 3.34M
- Total likes
- 62.6K
- Total comments
- 17.0K
- Published
- January 5, 2025
- Global rank by views
- #2,257,176
Frequently asked questions
How many views does Why Small Luxuries Thrive During Recessions (The Lipstick Effect) have?
Why Small Luxuries Thrive During Recessions (The Lipstick Effect) has 3,343,054 views, 62,627 likes and 17,016 comments, ranking #2,257,176 among tracked YouTube videos by views.
How accurate are these YouTube video analytics?
View, like, and comment counts come from YouTube's public API and refresh regularly. Growth and revenue figures are estimates built from tracked historical data, so they can differ slightly from what the creator sees privately in YouTube Studio.
What is the outlier score?
How this video's views compare to the channel's usual Shorts or long-form video. A 2x score means double the usual views for that channel, 0.5x means half.
What is engagement rate and how is it calculated?
Likes and comments per view, compared to this channel's typical engagement rate — shown as above or below what's usual for the channel.
How is the revenue estimate calculated?
It's a rough public estimate based on a $0.7–$2.0 CPM (revenue per 1,000 views) applied to view count — not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.
Is this YouTube video analytics checker free?
Yes. You get 10 free channel and video analytics lookups per 24 hours without an account — logging in, which is also free, removes that limit entirely.