Why Starbucks Failed In Australia

Published July 26, 2018

Views 9.73M | Likes 109K | Comments 22.3K

Views#223,766

Views#60,434

Channel

CNBC

4.17M subs•16.1K videos•Jun 2006

Views

9,735,724

Likes

109,090

Comments

22,376

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Total (all-time): $6.81K – $19.4K

Based on estimated $0.7–$2 CPM.

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About

Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: …

Published: July 26, 2018
Made for kids: No

More features coming

We're working on new analytics and tools. Stay tuned.