11:25Long-form

Sez On The Beat: The Producer Behind Indian Hip-Hop’s Breakout Hits

IndiaPublished May 4, 2018

Views 144K  |  Likes 6.25K  |  Comments 221
Views#1,135,607Global
Views#158,288India

Channel

The Indian ExpressThe Indian Express
4.47M subs66.9K videosSep 2011

At a glance

Views

144,616

Likes

6,254

Comments

221

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $101 – $289

Based on estimated $0.7–$2 CPM.

About

Over the past two years, the homegrown Indian hip-hop scene has seen several underground rap artists find mainstream success. Rappers like Divine, Naezy, Prabh Deep have gained popularity not just organically but have also been signed by labels and noticed by brands. But behind the biggest Indian hip-hop hits, is the b…

Published
May 4, 2018
Made for kids
No

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