24:53Long-form

I Baked Lipstick Into A Cake

United StatesPublished March 30, 2019

Views 12.5M  |  Likes 404K  |  Comments 23.6K
Views#603,535Global
Views#140,127United States

Channel

Safiya NygaardSafiya Nygaard
10.2M subs•247 videos•Nov 2011

This video has 12.5M views and 404K likes, ranking #603,535 globally among tracked YouTube videos by view count.

At a glance

Views

12,520,777

Likes

404,757

Comments

23,608

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $8.76K – $25.0K

Based on estimated $0.7–$2 CPM.

About

Yes, we baked lipstick into a cake... and ate it. Also, a big thank you to Honey! You can join Honey for FREE here and start saving money today ▸ https://joinhoney.com/safiya. You can use it on a ton of different online stores like Sephora, Ulta and Urban Outfitters (and they usually save me money on my butt scrub!). …

Published
March 30, 2019
Made for kids
No

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How accurate are these YouTube video analytics?

View, like, and comment counts come from YouTube's public API and refresh regularly. Growth and revenue figures are estimates built from tracked historical data, so they can differ slightly from what the creator sees privately in YouTube Studio.

What is the outlier score?

How this video's views compare to the channel's usual Shorts or long-form video. A 2x score means double the usual views for that channel, 0.5x means half.

What is engagement rate and how is it calculated?

Likes and comments per view, compared to this channel's typical engagement rate — shown as above or below what's usual for the channel.

How is the revenue estimate calculated?

It's a rough public estimate based on a $0.7–$2.0 CPM (revenue per 1,000 views) applied to view count — not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.

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