5:13Long-form

Why Smell Matters More Than You Think | Paule Joseph | TED

United StatesPublished March 3, 2025

Views 155K  |  Likes 5.49K  |  Comments 126
Views#1,120,375Global
Views#238,427United States

Channel

TEDTED
27.7M subs5.77K videosDec 2006

At a glance

Views

155,098

Likes

5,496

Comments

126

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

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Total (all-time): $109 – $310

Based on estimated $0.7–$2 CPM.

About

TED Fellow and chemosensory researcher Paule Joseph unveils the hidden power of a sense that's too often overlooked: smell. She delves into the science behind smell — from how it evokes memory and emotion to its potential for early disease detection — and advocates for the creation of a baseline test for taste and smel…

Published
March 3, 2025
Made for kids
No

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