How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect
Published November 26, 2022
At a glance
Views
2,479,984
Likes
33,172
Comments
2,098
Performance vs. channel
All-time outlier score
Engagement rate
More features coming
We're working on new analytics and tools. Stay tuned.
About
Liquid Death founder and CEO Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million. After attending the 2009 Warped Tour, Cessario realized bottled water lacked irreverent marketing like that of energy drinks. With about $1,500, he created a commercial before he had an a…
- Published
- November 26, 2022
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.
How How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect is doing
It has 2.47M views in total. It ranks #2,811,576 among tracked YouTube videos by views.
Key facts about How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect
- Total views
- 2.47M
- Total likes
- 33.1K
- Total comments
- 2.09K
- Published
- November 26, 2022
- Global rank by views
- #2,811,576
Frequently asked questions
How many views does How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect have?
How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect has 2,479,984 views, 33,172 likes and 2,098 comments, ranking #2,811,576 among tracked YouTube videos by views.
How accurate are these YouTube video analytics?
View, like, and comment counts come from YouTube's public API and refresh regularly. Growth and revenue figures are estimates built from tracked historical data, so they can differ slightly from what the creator sees privately in YouTube Studio.
What is the outlier score?
How this video's views compare to the channel's usual Shorts or long-form video. A 2x score means double the usual views for that channel, 0.5x means half.
What is engagement rate and how is it calculated?
Likes and comments per view, compared to this channel's typical engagement rate — shown as above or below what's usual for the channel.
How is the revenue estimate calculated?
It's a rough public estimate based on a $0.7–$2.0 CPM (revenue per 1,000 views) applied to view count — not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.
Is this YouTube video analytics checker free?
Yes. You get 10 free channel and video analytics lookups per 24 hours without an account — logging in, which is also free, removes that limit entirely.