9:32Long-form

A Plan Is Not a Strategy

United StatesPublished June 29, 2022

Views 6.69M  |  Likes 155K  |  Comments 2.12K
Views#283,061Global
Views#70,302United States

Channel

Harvard Business ReviewHarvard Business Review
1.64M subs726 videosOct 2007

At a glance

Views

6,696,110

Likes

155,062

Comments

2,122

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Outlier score

Engagement rate

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Total (all-time): $4.68K – $13.3K

Based on estimated $0.7–$2 CPM.

About

A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world’s leading thinkers on strategy, says developing strategy means going outsid…

Published
June 29, 2022
Made for kids
No

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