
A Plan Is Not a Strategy
Published June 29, 2022
Views 6.69M | Likes 155K | Comments 2.12K
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A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world’s leading thinkers on strategy, says developing strategy means going outsid…
- Published
- June 29, 2022
- Made for kids
- No
More features coming
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