Made Better - Teppanyaki Chicken McGrill (English)
Published March 17, 2011
Views 1.72K | Likes 2 | Comments 0
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1,723
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2
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0
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About
The challenge? Launch McDonald’s first gourmet range, Chicken McGrill, in a competitive quick service restaurant market. Our strategy? We reminded Singaporeans of the ambitious spirit that brought Singapore from an underdog nation with no resources to a world-class metropolis. By starting a Twitter-based dialogue, a …
- Published
- March 17, 2011
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.