Inside M&G's investment in music: The Seeker Music strategy explained

Published August 20, 2025

Views 1.48K | Likes 22 | Comments 0

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Views#76,889

Channel

M&G

1.33K subs•80 videos•Dec 2013

Views

1,480

Likes

22

Comments

0

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Total (all-time): $1 – $3

Based on estimated $0.7–$2 CPM.

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About

With over 17,000 songs in its catalogue, 38 tracks in Spotify’s Billion Streams Club, and a record-breaking hit tied for the longest-running No.1 on the Billboard Hot 100 – this is the story of Seeker Music. Founded by M&G in 2020 and led by GRAMMY award-winning songwriter Evan Bogart, Seeker Music is redefining how…

Published: August 20, 2025
Made for kids: No

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