11:16Long-form

Why Starbucks Struggles In Vietnam's $1B Coffee Market

Published January 1, 2020

Views 1.35M  |  Likes 19.3K  |  Comments 3.57K
Views#611,841Global
Views#162,783Unknown country

Channel

CNBCCNBC
4.17M subs16.1K videosJun 2006

At a glance

Views

1,351,541

Likes

19,333

Comments

3,573

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $946 – $2.70K

Based on estimated $0.7–$2 CPM.

About

A cup of traditional cà phê sữa đá is made with robusta beans, which have a sharper, bitter flavor than more mild arabica beans. The drink is available all over Vietnam, served at roadside cafes, restaurants and at home. But you won’t find the traditional style in a Starbucks. That’s because most international coffee c…

Published
January 1, 2020
Made for kids
No

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