The MOST CREATIVE Marketing Ever!?🤯📈 | Milka’s Last Square
Published October 3, 2025
Views 99.6M | Likes 2.31M | Comments 11.5K
At a glance
Views
99,627,705
Likes
2,315,921
Comments
11,509
Performance vs. channel
Outlier score
Engagement rate
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About
In 2013, the Swiss chocolate Milka brand did something no one saw coming. They sold 10 million chocolate bars with one piece missing — and at first, customers were furious. Some even considered suing. But hidden inside each wrapper was a small note and a brilliant twist. Every missing piece could be claimed online or s…
- Published
- October 3, 2025
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.