2:11:14Long-form

How Russ Built a $100M Indie Empire (and You Could Too)

United StatesPublished June 2, 2025

Views 296K  |  Likes 9.78K  |  Comments 557
Views#969,695Global
Views#211,787United States

Channel

And The Writer Is...And The Writer Is...
79.2K subs570 videosJun 2017

At a glance

Views

296,799

Likes

9,786

Comments

557

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $208 – $594

Based on estimated $0.7–$2 CPM.

About

Indie rap icon Russ explains how he turned down every major label, owned his masters, and built a $ 25 M empire—plus the mental toll and why he almost quit. He’s a rapper, singer, songwriter, and producer who built his career from the ground up—writing, recording, producing, mixing, mastering, and releasing everything…

Published
June 2, 2025
Made for kids
No

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