3:44Long-form

The Pastry Chef Adding to Japan’s 400+ Flavors of Kit Kat

United StatesPublished September 21, 2020

Views 1.88M  |  Likes 36.3K  |  Comments 1.63K
Views#536,389Global
Views#127,261United States

Channel

Great Big StoryGreat Big Story
6.29M subs3.53K videosMar 2015

At a glance

Views

1,883,537

Likes

36,358

Comments

1,638

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $1.31K – $3.76K

Based on estimated $0.7–$2 CPM.

About

Kit Kat is big in Japan. From cheesecake to wasabi to purple sweet potato, the crispy wafer bar is available in more than 400 varieties, according to Yuji Takeuchi, marketing manager for Nestlé Japan. And it’s up to Yasumasa Takagi to keep the fresh flavors coming. The classically-trained pastry chef has added over 50 …

Published
September 21, 2020
Made for kids
No

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