41:02Long-form

Less Than 1% Black-Owned: Emmanuel Waters on Disrupting a $40B Industry

United StatesPublished June 18, 2026

Views 13.0K  |  Likes 3  |  Comments 0
Views#1,641,683Global
Views#318,967United States

Channel

Donald ThompsonDonald Thompson
1.48K subs419 videosOct 2023

At a glance

Views

13,080

Likes

3

Comments

0

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $9 – $26

Based on estimated $0.7–$2 CPM.

About

Old Hillside Bourbon is a premium spirits brand co-founded by Emmanuel J. Waters, built on the history of Black Wall Street, the forgotten Black jockeys of the Kentucky Derby, and Durham's entrepreneurial tradition. The brand entered into a $40 billion industry where African Americans represent 12% of consumers but les…

Published
June 18, 2026
Made for kids
No

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