
Less Than 1% Black-Owned: Emmanuel Waters on Disrupting a $40B Industry
Published June 18, 2026
Views 13.0K | Likes 3 | Comments 0
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About
Old Hillside Bourbon is a premium spirits brand co-founded by Emmanuel J. Waters, built on the history of Black Wall Street, the forgotten Black jockeys of the Kentucky Derby, and Durham's entrepreneurial tradition. The brand entered into a $40 billion industry where African Americans represent 12% of consumers but les…
- Published
- June 18, 2026
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.