The Choice | Pepsi | Super Bowl
Published January 29, 2026
Views 2.76M | Likes 55.7K | Comments 5.48K
At a glance
Views
2,764,995
Likes
55,714
Comments
5,483
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About
Pepsi’s Super Bowl LX spot, “The Choice,” directed by Academy Award®–winning filmmaker Taika Waititi, puts taste to the test as a cola‑loving polar bear takes the iconic Pepsi Challenge—and chooses Pepsi Zero Sugar. The spot brings the Pepsi Paradox to life, proving once again that when labels disappear, Pepsi wins on …
- Published
- January 29, 2026
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.