11:08Long-form

McDonald’s CEO Went Viral. Now He Has to Win Back Customers. | WSJ

United StatesPublished April 6, 2026

Views 272K  |  Likes 5.51K  |  Comments 1.32K
Views#992,824Global
Views#216,221United States

Channel

The Wall Street JournalThe Wall Street Journal
6.67M subs28.8K videosJun 2007

At a glance

Views

272,497

Likes

5,512

Comments

1,323

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $191 – $545

Based on estimated $0.7–$2 CPM.

About

After going viral with his Big Arch bite, McDonald’s CEO Chris Kempczinski sits down for an exclusive interview with WSJ to discuss menu strategy, affordability concerns, and what his company reveals about today’s cautious consumer. Chapters: 0:00 Inside McDonald’s test kitchen 0:46 Chris’s viral burger bite and react…

Published
April 6, 2026
Made for kids
No

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