5:41Long-form

How to create a great brand name | Jonathan Bell

Published December 15, 2016

Views 3.46M  |  Likes 63.8K  |  Comments 1.08K
Views#405,025Global
Views#107,943Unknown country

Channel

TED ArchiveTED Archive
292K subs653 videosSep 2016

At a glance

Views

3,460,348

Likes

63,854

Comments

1,082

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $2.42K – $6.92K

Based on estimated $0.7–$2 CPM.

About

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniver…

Published
December 15, 2016
Made for kids
No

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