The Bloody Truth About De Beer's Diamonds
Published December 23, 2022
Views 16.3K | Likes 229 | Comments 23
At a glance
Views
16,360
Likes
229
Comments
23
Performance vs. channel
Outlier score
Engagement rate
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About
De Beers, founded in 1888, is credited with inventing the marketing of diamonds as a precious commodity. Considered one of the most successful marketing campaigns ever devised, the DeBeers campaign was based on the simple idea that people would buy more of an item that they thought were scarce and valuable instead of j…
- Published
- December 23, 2022
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.