Madness - It Must Be Love (Official HD Video)
Published September 1, 2011
At a glance
Views
27,279,572
Likes
151,144
Comments
5,611
Performance vs. channel
All-time outlier score
Engagement rate
More features coming
We're working on new analytics and tools. Stay tuned.
About
You are watching the official video for It Must Be Love by Madness. Click here for more Madness: https://madnessmusic.lnk.to/hitparade British band Madness had a major UK hit with this song in 1981, and with good reason: heartfelt and nutty in equal measure it still brings the house down at every Madness show. The v…
- Published
- September 1, 2011
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.
How Madness - It Must Be Love (Official HD Video) is doing
It has 27.2M views in total. It ranks #287,128 among tracked YouTube videos by views.
Key facts about Madness - It Must Be Love (Official HD Video)
- Total views
- 27.2M
- Total likes
- 151K
- Total comments
- 5.61K
- Published
- September 1, 2011
- Global rank by views
- #287,128
Frequently asked questions
How many views does Madness - It Must Be Love (Official HD Video) have?
Madness - It Must Be Love (Official HD Video) has 27,279,572 views, 151,144 likes and 5,611 comments, ranking #287,128 among tracked YouTube videos by views.
How accurate are these YouTube video analytics?
View, like, and comment counts come from YouTube's public API and refresh regularly. Growth and revenue figures are estimates built from tracked historical data, so they can differ slightly from what the creator sees privately in YouTube Studio.
What is the outlier score?
How this video's views compare to the channel's usual Shorts or long-form video. A 2x score means double the usual views for that channel, 0.5x means half.
What is engagement rate and how is it calculated?
Likes and comments per view, compared to this channel's typical engagement rate — shown as above or below what's usual for the channel.
How is the revenue estimate calculated?
It's a rough public estimate based on a $0.7–$2.0 CPM (revenue per 1,000 views) applied to view count — not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.
Is this YouTube video analytics checker free?
Yes. You get 10 free channel and video analytics lookups per 24 hours without an account — logging in, which is also free, removes that limit entirely.