Based on this YouTube video's total view count of 7.89K views and industry-standard rates, the estimated total earning is $6 - $16 through ad revenue. Historical data is not yet available to calculate daily, weekly, or monthly averages.

Explore One storefront, two buyers: plumbing trade vs. homeowner on Shopify Plus with 7,891 views, 24 likes, and 8 comments. Experience the impact of this video content that has captured audience attention.

Jenna Kennedy, Senior Director of Client Strategy & PMO at Office of Experience, and William Webster, General Manager at Guy Gunter Home, rebuilt PDI's storefront to serve plumbing trade professionals and retail homeowners on one Shopify Plus site — and explain exactly where the platform's native B2B capability stopped being enough. PDI has been distributing since 1973 and moves inventory across more than 25 locations. The old digital experience had performance problems for both audiences, no trade pricing, no usable order history, and no view of local stock. In this conversation, Kennedy and Webster cover why they rejected a two-site split, how authentication does most of the work of separating the two experiences, what had to be custom-built (PIM integration, order approval workflow, lead-time messaging at checkout), and why territory-specific pricing turned out to be harder than real-time inventory. ▶ CHAPTERS 0:00 Two audiences, one storefront 3:08 Jenna Kennedy and William Webster on their roles 4:36 What Office of Experience does 5:29 Where B2B/B2C tension shows up: nomenclature, search, the PDP 8:32 What wasn't working in PDI's old digital experience 10:12 Information architecture: authentication, mega menu, showrooms 15:29 Why Shopify Plus for a hybrid model 17:31 Native vs. custom: PIM, order approvals, lead-time messaging 18:48 Real-time inventory and territory pricing from an Eclipse ERP 20:22 How real-time stock changes the journey — and protects the sales team 21:56 What's changed since launch 23:46 How Kennedy and Webster stay agile ▶ ABOUT THE GUESTS Jenna Kennedy is Senior Director, Client Strategy & PMO at Office of Experience — roughly 11 years at OX and 20 in agencies, focused on project and client management across branding, digital marketing, and e-commerce. LinkedIn: https://www.linkedin.com/in/jennabkennedy/ Office of Experience: https://www.officeofexperience.com William Webster is General Manager of Guy Gunter Home, part of PDI, where he has worked for over 12 years — previously Director of Sales for PDI's e-commerce and showroom channel. ▶ LISTEN / SUBSCRIBE Apple Podcasts: https://advertalize.com/r/e1c79f465f56d2c5 Spotify: https://open.spotify.com/show/5a7D5JwYfKIhU8pGH2UJtj?si=CbJ_B2mOQRqBYeVXFmHKxg YouTube playlist: https://www.youtube.com/playlist?list=PL-BawE82qIM1wUjSAWiBXBFS8XdQMGlcW Leave a review: https://aglbrnd.co/r/faaed112fc9887f3 Newsletter: https://aglbrnd.co/r/35ded3ccfb6716ba Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom ▶ RESOURCES & SPONSORS This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. https://www.officeofexperience.com We're proud to be a media partner for #MAICON26 – Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days). The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company The Agile Brand with Greg Kihlström® — enterprise marketing technology, AI & CX. 800+ episodes since 2019. #B2BEcommerce #ShopifyPlus #DigitalCommerce

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