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Explore Is Overplanning Killing Your Go-To-Market Strategy? - Callum Kennard | SalesPOP! with 3,943 views, 47 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Overplanning can be worse than bad execution. Callum Kennard, Head of Sales at ClickSlice, explains how to win at SEO and AI search (AEO) without burning your team on busywork. In this Expert Insight Interview, Callum shares why funded startups spend a year perfecting a go-to-market plan before earning a pound — and what to do instead. He breaks down a recent Ahrefs study showing 34% of top AI-cited pages have no SEO value, and why a brand ranked second in the UK by citation volume still lost to a competitor doing a fraction of the work. You'll learn how to tell activity apart from real progress, set realistic SEO and AEO timelines, define a narrow ideal customer, and make quality beat volume in every channel. 👉 Learn more about Callum and ClickSlice: https://www.clickslice.co.uk/ 0:00 – Introduction & guest welcome 2:10 – Why do businesses fall into the overplanning trap? 5:53 – Why citation quality beats quantity in AI search 7:47 – Do Reddit campaigns help you rank in ChatGPT? 9:54 – The hidden cost of choosing volume over quality 11:29 – How narrowly should you define your ideal customer? 13:26 – How leaders decide with incomplete data 16:01 – How long does SEO really take to show ROI? 19:58 – AEO vs SEO: which should you do first? 22:46 – How to spot agencies overselling with fear https://salespop.net/ SalesPOP!: A modern digital magazine, aimed at empowering sales leaders, sales management, sales professionals, and entrepreneurs to achieve success. As a multimedia platform, we bring you live sales expert interviews with top professionals, offering pro tips to help you be more successful in sales. ---------- Thank you for watching this video – Please share it. Leave your comments below…. ---------------- 🎯 Don't Forget to SUBSCRIBE to Our Channel! SalesPOP! https://www.youtube.com/c/salesPOP -------------------------------- Where to follow and find more Sales Pro advice: ➽ Sales Professional Interviews: https://salespop.net/media/sales-expert-insights-series/ ➽ SalesChats: https://salespop.net/media/saleschats/ ➽ Facebook: https://www.facebook.com/RealSalesPOP ➽ Twitter: https://twitter.com/realsalespop ➽ LinkedIn: https://www.linkedin.com/showcase/sales-pop/ #SalesPOP #Coevera #AEO #AISearch #SEO #GoToMarket #Overplanning #SalesLeadership #B2BSales #StartupGrowth #ContentStrategy #DigitalMarketing #ClickSlice #answerengineoptimization

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