25:33Long-form

Is Overplanning Killing Your Go-To-Market Strategy? - Callum Kennard | SalesPOP!

United StatesPublished July 11, 2026

Views 3.92K  |  Likes 47  |  Comments 0
Views#1,877,409Global
Views#350,571United States

Channel

SalesPOP!SalesPOP!
12.6K subs•3.15K videos•Feb 2018

At a glance

Views

3,925

Likes

47

Comments

0

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $3 – $8

Based on estimated $0.7–$2 CPM.

About

Overplanning can be worse than bad execution. Callum Kennard, Head of Sales at ClickSlice, explains how to win at SEO and AI search (AEO) without burning your team on busywork. In this Expert Insight Interview, Callum shares why funded startups spend a year perfecting a go-to-market plan before earning a pound — and w…

Published
July 11, 2026
Made for kids
No

More features coming

We're working on new analytics and tools. Stay tuned.