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Explore LOL! He Sold ‘Fresh Air’ in Cans & Convinced MILLIONS of People #shorts with 4,017,140 views, 186,427 likes, and 858 comments. Experience the impact of this video content that has captured audience attention.

That story comes from China in the early 2010s and became one of those strange-but-true business headlines that went viral. The businessman behind it was Chen Guangbiao, a wealthy recycling tycoon and well-known philanthropist who also enjoyed publicity stunts. In 2012, Chen started selling “fresh air” in cans as both a marketing gimmick and a social awareness campaign. He packaged ordinary air in soda-style cans with colorful labels that read things like “Pristine Tibet,” “Post-Industrial Taiwan,” and “Revolutionary Yan’an.” Each can was priced at about five yuan (less than one U.S. dollar at the time). Chen said his goal wasn’t really to make money but to draw attention to the growing problem of air pollution in China’s cities, which was already a serious public health issue. He claimed that people lined up to buy them, sometimes even breathing in deeply after cracking the can open. Media reports at the time said he sold more than a million cans, though it was part stunt, part fundraiser — he promised proceeds would go to charity. The campaign quickly became a viral sensation worldwide. Many laughed at the absurdity of “canned air,” comparing it to selling bottled water when that first became common. Others criticized it as a gimmick or publicity stunt. But at the same time, it highlighted the severity of China’s smog problem in a way that got people talking, especially outside the country. Chen Guangbiao was already famous for eccentric gestures — like giving out cash in the street or handing out food after disasters — but the “fresh air in a can” remains the most memorable. It turned him into a kind of symbol of both creative entrepreneurship and the desperate need to raise awareness about pollution. Subscribe for more educational content and unlock knowledge every day with FactTechz!

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