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Four Chief Strategists on how they interrogate client briefs

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About Four Chief Strategists on how they interrogate client briefs

Explore Four Chief Strategists on how they interrogate client briefs with 9,414 views, 279 likes, and 8 comments. Experience the impact of this video content that has captured audience attention.

Hear what agency Chief Strategy Officers have learned from questioning and challenging client marketing briefs so they can best ensure the most effective work possible. Will Grundy of adam&eveTBWA, E.T. Franklin of Publicis Media, Elizabeth Paul of Martin and Professor and Best-Selling Author, Marcus Collins. This Effie series is also supported by Tracksuit (affordable brand tracking) at www.gotracksuit.com

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