1:13:02Long-form

Four Chief Strategists on how they interrogate client briefs

Published May 4, 2026

Views 9.40K  |  Likes 279  |  Comments 8
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On Strategy ShowcaseOn Strategy Showcase
14.6K subs206 videosApr 2021

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Views

9,409

Likes

279

Comments

8

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Total (all-time): $7 – $19

Based on estimated $0.7–$2 CPM.

About

Hear what agency Chief Strategy Officers have learned from questioning and challenging client marketing briefs so they can best ensure the most effective work possible. Will Grundy of adam&eveTBWA, E.T. Franklin of Publicis Media, Elizabeth Paul of Martin and Professor and Best-Selling Author, Marcus Collins. This Effi…

Published
May 4, 2026
Made for kids
No

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