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Why Lego Isn’t (Just) a Toy Company | WSJ The Economics Of

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About Why Lego Isn’t (Just) a Toy Company | WSJ The Economics Of

Explore Why Lego Isn’t (Just) a Toy Company | WSJ The Economics Of with 666,485 views, 9,025 likes, and 191 comments. Experience the impact of this video content that has captured audience attention.

Content helped build Lego into the world’s largest toy maker. Its movies, TV shows and video games take advantage of licensing deals with some of the world’s biggest brands, like Batman and Star Wars, to grow its customer base. Photo illustration: Ryan Trefes The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS. #Lego #LegoMovie #WSJ

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