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Explore Why Your A/B Test Winner Is Wrong for Most Customers | Nir Weingarten from Eikona with 23,972 views, 26 likes, and 7 comments. Experience the impact of this video content that has captured audience attention.

Nir Weingarten, co-founder and CEO of Eikona, explains why A/B testing has hit a structural ceiling in lifecycle and CRM marketing — and what replaces it. The three failures: scale, depth, and bias. The successor: reinforcement learning that tests continuously and optimizes per customer instead of naming one winner. A published AI researcher with a master's in machine learning from Reichman University, Weingarten walks Greg Kihlström through how reinforcement learning actually works (his candy-and-lemon explanation is the clearest version you'll hear), why retention and CRM channels are the highest-value place to apply it, how Eikona's "adaptation layer" plugs into an existing stack without replacing it, the 10/80/10 rule for splitting work between marketers and AI, and how to measure real incremental uplift with a held-out control group. He also draws a hard line on explainability: the system will tell you a variant won and what messaging register it used, but it will not claim to know why. ▶ CHAPTERS 0:00 Is your A/B test winner wrong for most of your audience? 1:31 Nir Weingarten: data science, reinforcement learning, information theory 2:12 Why lifecycle and CRM teams are the right target 3:46 The channel that hasn't been disrupted since 1999 5:03 The three limits of A/B testing: scale, depth, bias 7:11 Reinforcement learning explained with candy and lemons 9:28 Adopting it without changing your martech stack 11:10 The 10/80/10 rule for AI in the workplace 12:58 The KPIs that prove real uplift, not vanity metrics 15:18 Why nobody can tell you why a variant won 18:25 What AI actually does to marketing roles 20:22 Staying agile in a surplus of information ▶ ABOUT THE GUEST Nir Weingarten is the co-founder and CEO of Eikona, a startup using generative AI and reinforcement learning to transform lifecycle marketing. A published AI researcher with a master's degree in machine learning from Reichman University, Nir spent over a decade leading multi-disciplinary technical and product teams across AI, data, and performance. Nir Weingarten on LinkedIn: https://www.linkedin.com/in/nir-zvi-weingarten/ Eikona: https://www.eikona.io ▶ LISTEN / SUBSCRIBE Apple Podcasts: https://advertalize.com/r/e1c79f465f56d2c5 Spotify: https://open.spotify.com/show/5a7D5JwYfKIhU8pGH2UJtj?si=CbJ_B2mOQRqBYeVXFmHKxg Full episode playlist: https://www.youtube.com/playlist?list=PL-BawE82qIM1wUjSAWiBXBFS8XdQMGlcW Leave a review: https://advertalize.com/r/faaed112fc9887f3 Newsletter: https://aglbrnd.co/r/35ded3ccfb6716ba Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom ▶ RESOURCES & SPONSORS This show is brought to you by Eikona, an agentic marketing system for retention teams that produces double-digit uplifts from email and SMS channels by automating A/B testing. Using GenAI to send the right content to the right user, at the right time. Eikona. End generic marketing. Learn more at http://www.eikona.io We're proud to be a media partner for #MAICON26 – Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days). The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company The Agile Brand with Greg Kihlström® — enterprise marketing technology, AI & CX. 800+ episodes since 2019. #ABTesting #ReinforcementLearning #LifecycleMarketing

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