Why Your A/B Test Winner Is Wrong for Most Customers | Nir Weingarten from Eikona
Published August 6, 2026
Views 23.9K | Likes 26 | Comments 7
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About
Nir Weingarten, co-founder and CEO of Eikona, explains why A/B testing has hit a structural ceiling in lifecycle and CRM marketing — and what replaces it. The three failures: scale, depth, and bias. The successor: reinforcement learning that tests continuously and optimizes per customer instead of naming one winner. A…
- Published
- August 6, 2026
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.