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Explore Dubai FIRED Unexpected WAR on Sugar! Super Genius Move #shorts with 2,701,331 views, 121,421 likes, and 1,308 comments. Experience the impact of this video content that has captured audience attention.

The United Arab Emirates, including Dubai, has introduced a new sugar-based tax system on sweetened beverages that began on January 1, 2026. Instead of charging the same tax on all sugary drinks, the government now calculates the tax based on how much sugar is actually in each drink. Under the earlier system, most sweetened beverages faced a flat excise tax (around 50%) regardless of sugar content. The new policy replaces that with a tiered “volumetric” model, meaning the higher the sugar level per 100 ml, the higher the tax per litre. The new structure divides drinks into categories according to sugar content. Beverages containing 8 grams or more of sugar per 100 ml face the highest tax, those with 5–8 grams are taxed at a lower level, and drinks with less than 5 grams of sugar or only artificial sweeteners may be exempt. Specific tax amounts have also been set. For example, drinks with 5–8 g of sugar per 100 ml are taxed about AED 0.79 per litre, while those with 8 g or more are taxed about AED 1.09 per litre. Energy drinks continue to be subject to a much higher excise rate. The main aim of the new sugar tax is to encourage healthier consumption and reduce diseases linked to high sugar intake, while also motivating manufacturers to reduce sugar levels in their products. As a result, high-sugar soft drinks are expected to become more expensive, while low-sugar or zero-sugar options may become cheaper for consumers. Businesses must now properly classify their beverages and provide laboratory documentation showing sugar content; otherwise, authorities may apply the highest tax category until verified. Subscribe for more educational content and unlock knowledge every day with FactTechz!

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