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Explore What to know about Delta’s use of AI to adjust ticket prices in real time with 65,697 views, 543 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

The next time you purchase an airline ticket online, there’s a chance the price was influenced by artificial intelligence. Delta Airlines is the first major carrier to begin using AI to set ticket fares, the latest development in an industry that’s been experimenting with different ways to adjust ticket prices in real time. Ali Rogin speaks with Reuters reporter David Shepardson to learn more. Watch PBS News for daily, breaking and live news, plus special coverage. We are home to PBS News Hour, ranked the most credible and objective TV news show. Stream your PBS favorites with the PBS app: https://to.pbs.org/2Jb8twG Find more from PBS NewsHour at https://www.pbs.org/newshour Subscribe to our YouTube channel: https://bit.ly/2HfsCD6 Follow us: TikTok: https://www.tiktok.com/@pbsnews X (formerly Twitter): http://www.twitter.com/newshour Instagram: http://www.instagram.com/newshour Facebook: http://www.pbs.org/newshour Subscribe: PBS NewsHour podcasts: https://www.pbs.org/newshour/podcasts Newsletters: https://www.pbs.org/newshour/subscribe

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