Based on this YouTube video's total view count of 28.1K views and industry-standard rates, the estimated total earning is $20 - $56 through ad revenue. Historical data is not yet available to calculate daily, weekly, or monthly averages.

Explore Oreo - Kintsugi (case study) with 28,193 views, 290 likes, and 8 comments. Experience the impact of this video content that has captured audience attention.

Oreos break. So the brand decided to fix this problem with a milenar Japanese technique: Kintsugi. By glueing Oreo pieces with more cream, adding taste and value to broken Oreo. Just like Kintsugi. Oreo's 'Kintsugi' marketing campaign addresses the common issue of broken cookies by drawing inspiration from the ancient Japanese art. Kintsugi, which means "golden joinery," is the practice of repairing broken pottery by mending the areas of breakage with lacquer dusted or mixed with powdered gold, silver, or platinum. This technique not only restores the item but also adds beauty and value to the breakage. Consumers often find broken Oreo cookies to be a disappointment, viewing them as imperfect and less enjoyable. However, the philosophy of Kintsugi teaches that there is beauty in imperfections and that items can become more valuable when repaired thoughtfully. Oreo aimed to transform the negative perception of broken cookies into a positive experience, emphasizing that broken Oreos can be even more delightful. By leveraging the cultural significance and aesthetic appeal of Kintsugi, Oreo seeks to reframe broken cookies as unique and special rather than flawed. The core idea was to embrace the breaks in Oreos and celebrate them by "repairing" them with extra cream filling, mimicking the Kintsugi technique. This not only adds more taste but also turns each broken cookie into a unique, artful treat. The campaign was brought to life through a series of engaging and visually captivating advertisements and social media content. Each piece showcased the process of mending broken Oreo cookies with additional cream, illustrating how the breaks were turned into beautiful, cream-filled lines. Specially designed to look like a traditional glue stick, this product was filled with extra Oreo cream. Through this innovative approach, Oreo not only addressed the practical issue of broken cookies but also created a meaningful narrative that resonated with consumers, ultimately enhancing the brand's image and consumer loyalty. "Inspired by the centuries-old Japanese art of mending broken pottery with gold, we present the 'Kintsugi Oreo'. Now, if your Oreo breaks, it's easy and fun to fix it: just use our famous vanilla cream to join the pieces and make the world's most beloved cookie even more delicious." - Vinicius Stanzione, CCO at Leo Burnett Tailor Made. CREDITS Brand: Oreo, Brazil. Creative Agency: Leo Burnett Tailor Made, São Paulo.

With SocialCounts.org’s view counter, track your YouTube video’s live view count and YouTube likes count in real time with fast, reliable updates.

Watch every YouTube video live view count rise with our real-time YouTube views tracker—built for accuracy and minimal delay.

Follow YouTube real time views as they happen, using our dedicated view counter for YouTube videos.

Get up-to-date live view count on YouTube and see real-time growth with SocialCounts.org’s smart tracking tools.