Oreo - Kintsugi (case study)
Published June 13, 2024
Views 28.1K | Likes 290 | Comments 8
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Oreos break. So the brand decided to fix this problem with a milenar Japanese technique: Kintsugi. By glueing Oreo pieces with more cream, adding taste and value to broken Oreo. Just like Kintsugi. Oreo's 'Kintsugi' marketing campaign addresses the common issue of broken cookies by drawing inspiration from the ancient…
- Published
- June 13, 2024
- Made for kids
- No
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