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Explore Why Pantone Colors Are So Expensive | So Expensive | Business Insider with 4,990,173 views, 65,815 likes, and 4,495 comments. Experience the impact of this video content that has captured audience attention.

Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it’s printed. If you design or print physical products, there’s no escaping Pantone. But its products are expensive; some cost over $1,000. Now, designers frustrated with Pantone’s level of control are asking if there’s a better way. So, why are Pantone colors so expensive? And after decades, can anything replace them? 00:00 - Intro 01:21 - Pantone is everywhere 02:00 - Pantone’s rise 04:20 - The secret behind the system 06:28 - Proprietary 07:50 - Printing with Pantone 08:38 - Mixing ink 01:12 - CMYK vs Pantone 11:34 - Adobe and Pantone split 13:20 - Why Pantone colors are so expensive 17:00 - Shared language 20:00 - Importance of consistent color 22:28 - Credits ------------------------------------------------------ #paint #colors #businessinsider #soexpensive MORE VIDEOS: How Truck Drivers In India Navigate One Of The Most Dangerous Roads In The World | Risky Business https://www.youtube.com/watch?v=ITZpJY6K4wk Why Adults Are Spending Billions On Toys For Themselves | Big Business | Business Insider https://www.youtube.com/watch?v=B4OnUQEfDhA You're Being Lied To About 5G | Truth Complex | Business Insider https://www.youtube.com/watch?v=bP66ZPXIFP4 Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/businessinsider Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider Why Pantone Colors Are So Expensive | So Expensive | Business Insider

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