22:36Long-form

Why Pantone Colors Are So Expensive | So Expensive | Business Insider

United StatesPublished April 19, 2025

Views 4.98M  |  Likes 65.8K  |  Comments 4.49K
Views#333,754Global
Views#82,090United States

Channel

Business InsiderBusiness Insider
10.6M subs8.06K videosOct 2009

At a glance

Views

4,989,544

Likes

65,811

Comments

4,495

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $3.49K – $9.98K

Based on estimated $0.7–$2 CPM.

About

Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it’s printed. If you design or print physical products, there’s no escaping Pantone. But its products are expensive; some cost over $1,000. Now, designers frustrated with Pantone’…

Published
April 19, 2025
Made for kids
No

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