Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Published March 31, 2025
At a glance
Views
5,575,026
Likes
48,682
Comments
1,397
Performance vs. channel
All-time outlier score
Engagement rate
More features coming
We're working on new analytics and tools. Stay tuned.
About
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like…
- Published
- March 31, 2025
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.
How Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study is doing
It has 5.57M views in total. It ranks #1,476,357 among tracked YouTube videos by views.
Key facts about Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
- Total views
- 5.57M
- Total likes
- 48.6K
- Total comments
- 1.39K
- Published
- March 31, 2025
- Global rank by views
- #1,476,357
Frequently asked questions
How many views does Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study have?
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study has 5,575,026 views, 48,682 likes and 1,397 comments, ranking #1,476,357 among tracked YouTube videos by views.
How accurate are these YouTube video analytics?
View, like, and comment counts come from YouTube's public API and refresh regularly. Growth and revenue figures are estimates built from tracked historical data, so they can differ slightly from what the creator sees privately in YouTube Studio.
What is the outlier score?
How this video's views compare to the channel's usual Shorts or long-form video. A 2x score means double the usual views for that channel, 0.5x means half.
What is engagement rate and how is it calculated?
Likes and comments per view, compared to this channel's typical engagement rate — shown as above or below what's usual for the channel.
How is the revenue estimate calculated?
It's a rough public estimate based on a $0.7–$2.0 CPM (revenue per 1,000 views) applied to view count — not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.
Is this YouTube video analytics checker free?
Yes. You get 10 free channel and video analytics lookups per 24 hours without an account — logging in, which is also free, removes that limit entirely.