Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Published March 31, 2025
This video has 4.92M views and 47.4K likes, ranking #343,216 globally among tracked YouTube videos by view count.
At a glance
Views
4,924,980
Likes
47,472
Comments
1,371
Performance vs. channel
Outlier score
Engagement rate
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About
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like…
- Published
- March 31, 2025
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.
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