Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Published March 31, 2025
Views 4.92M | Likes 47.4K | Comments 1.37K
Based on an estimated $0.7–$2 CPM, this video's 4.92M views translate to an estimated $3.44K – $9.85K in lifetime ad revenue.
Revenue estimate
Based on an estimated $0.7–$2CPM (revenue per 1,000 views) — a rough public estimate, not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.
Total (all-time)$3.44K – $9.85K