6:48Long-form

Why Making Montblanc’s $1,200 Pen Is So Hard | WSJ Coveted

United StatesPublished April 21, 2026

Views 2.49M  |  Likes 10.1K  |  Comments 680
Views#472,160Global
Views#113,392United States

Channel

The Wall Street JournalThe Wall Street Journal
6.66M subs28.8K videosJun 2007

At a glance

Views

2,497,439

Likes

10,195

Comments

680

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $1.74K – $4.99K

Based on estimated $0.7–$2 CPM.

About

Montblanc’s fountain pen, the Meisterstück, has been used by leaders like King Charles, Barack Obama and John F. Kennedy. The sought after $1,200 luxury item is the ultimate status symbol. WSJ visited Montblanc’s headquarters in Germany to see the 100 steps it takes to make its signature pen and to learn why it's still…

Published
April 21, 2026
Made for kids
No

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