
Why Making Montblanc’s $1,200 Pen Is So Hard | WSJ Coveted
Published April 21, 2026
Views 2.49M | Likes 10.1K | Comments 680
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Montblanc’s fountain pen, the Meisterstück, has been used by leaders like King Charles, Barack Obama and John F. Kennedy. The sought after $1,200 luxury item is the ultimate status symbol. WSJ visited Montblanc’s headquarters in Germany to see the 100 steps it takes to make its signature pen and to learn why it's still…
- Published
- April 21, 2026
- Made for kids
- No
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